Speaker & Entrepreneur
Currently, I am Managing Partner at the fast growing crowdsourcing and content marketing company Suxeedo in Berlin. I have decisively co-build the company and a significant ownership stake alongside my business partner Benjamin Wienzoschek and a group of investors. Previously, I have developed startups in Germany and Canada.
At Suxeedo I have been developing and executing content marketing strategies and projects for some of the largest online enterprises in Germany and abroad including DAX and Fortune 500 companies.
There are two solutions we are focused on, depending on the particular challenges a company is facing: Firstly, we are solving the problem that many business have internally digitalized their operations and logistics, however, they are falling behind on the external digitalization in terms of lead generation, communications and brand engagement. Secondly, with regards to already externally digitalized companies, we are solving the problem of their high dependency on performance marketing measures, which prevents them from building up their own marketing assets. The latter will have a higher return on in investment and a greater contribution to the enterprise value in the long run.
My professional philosophy is that first and foremost I care about the customer value. If your customers like the outcome, business takes care of itself.
Speaker & Lecturer
I am a guest lecturer for content marketing at the University of Munich and have co-developed scientific and practical projects regarding seeding and virality with researchers at the university.
For many years I have been speaker at the top content marketing conferences in Germany. These include among others the Content Marketing Conference, Seoday , Campixx Week , Content World Forum, SMX and Seokomm. I have contributed my know-how of content marketing to business students and professionals alike.
I have also been successfully executed workshops at the School of Communication of Management, AFS Akademie, Witten Herdecke University, Darmstadt University of Applied Science, University of Hannover and others. As well as workshops for Fortune 500 and established medium size business across Germany, Switzerland, Austria and Britiain.
I graduated from Alpha Secondary School in Vancouver as an Honour Roll student. Later, I got my BA in Economics from Simon Fraser University, receiving the Provincial Scholarship of British Columbia for my academic achievement. Subsequently, I completed a graduate business degree from Germany's oldest private university (Witten) and won the scholarship of the National Academic Foundation, Germany's most prestigious organisation sponsoring the academically gifted.
Video: Seeding im Content Marketing